Tag Archives: Stocks

You Can’t Buy Past Returns—Only Future Ones

(2 minutes to read) In investing, one lesson matters more than almost any other: you can’t buy past returns—you can only earn future returns. Yet many people do exactly the opposite. They chase what did well recently, believing strong performance will continue. History shows this mistake can be extremely expensive.

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The Power of Diversification: A Strategy for Long-Term Success

{4 minutes to read}  Investing takes time, patience, and an understanding of how markets move. Diversifying your investments helps lower financial stress, a common concern that makes investing a steady process rather than a gamble. Investing isn’t about gambling — it’s about steadily growing your money over time so you can have a better life. Diversification — spreading investments across multiple asset classes — is key to managing risk. However, when some investments perform exceptionally well, focusing only on those and ignoring diversification can be tempting. Ignoring diversification is a mistake. Staying diversified is crucial because asset class returns are cyclical, and today’s underperformers may become tomorrow’s leaders. Diversification is key to maintaining balance, since no one can predict which asset classes will perform best.

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Three Ways to Stay the Course and Stay Calm During All Financial Market Cycles

Many pundits tell people that timing markets is an effective way to manage market cycles. Empirical and theoretical data show otherwise. What we’ve been sending to clients and people, which seems to resonate well and is supported by financial science, are three things that we think are important when investing:

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